tag:blogger.com,1999:blog-8011260748931339862011-04-21T11:27:22.442-07:00Calliopehttp://www.blogger.com/profile/14739698470165358240noreply@blogger.comBlogger121100tag:blogger.com,1999:blog-801126074893133986.post-2523501960778477732008-09-21T07:14:00.000-07:002008-09-21T07:20:23.198-07:00

A UK guy took it upon himself to compile a whole lot of great info on branding, marketing, advertising from some of the thought leaders on same.Link is here: http://www.spotlightideas.co.uk/?p=677Happy reading.

Laura Zavelsonhttp://www.blogger.com/profile/03153703719123117001noreply@blogger.com0tag:blogger.com,1999:blog-801126074893133986.post-30427638586467420482008-09-20T02:39:00.000-07:002008-09-20T02:44:05.422-07:00

Wondering who is creating content in your space? Trying to figure out what blogs you should be reading? Check out http://alltop.com/ This is a new company from Guy Kawasaki and friends that is being described as an online magazine rack.Awesome uncluttered design on the first page. Check it out.

Laura Zavelsonhttp://www.blogger.com/profile/03153703719123117001noreply@blogger.com0tag:blogger.com,1999:blog-801126074893133986.post-54800048664194450882008-09-17T10:21:00.000-07:002008-09-17T10:24:58.062-07:00

To all our friends who are involved with non-profits or development. The mp3 link below will take you to a 30 minute or so presentation by Seth Godin. (Just click on it to get it started.) There's some dead space/introductions on the front of the mp3 - the talk starts at about the 4 minute mark. The meat of it involves fund-raising and how you can use Web 2.0 tools to do it differently in

Laura Zavelsonhttp://www.blogger.com/profile/03153703719123117001noreply@blogger.com0tag:blogger.com,1999:blog-801126074893133986.post-83465084028635059112008-09-12T06:37:00.000-07:002008-09-12T06:53:48.948-07:00

Old world - Nice guys finish lastNew world - Nice guys finish first.TechCrunch 50 was happening this week. It hosted the launch of start up Akoha-- it's a game based on the pay it forward principle. Basically you get a deck of "mission cards" like "buy someone coffee", "give someone a book" and you go around doing what you probably do for your friends anyway. Then you pass the card to them and

Laura Zavelsonhttp://www.blogger.com/profile/03153703719123117001noreply@blogger.com0tag:blogger.com,1999:blog-801126074893133986.post-7496543930922583082008-09-11T12:11:00.000-07:002008-09-12T06:37:12.519-07:00

1. If you want a magnetic brand you can't be everything to everybody. You can't market yourself as high end, DIY, one-of-a-kind, eco-friendly, off-the-wall, uber responsible, and a value provider all at the same time. Otherwise you can't have insiders and outsiders. [And it's the insiders who come back again and again and bring friends.] 2. Everything you do has to reflect the brand. Every

Laura Zavelsonhttp://www.blogger.com/profile/03153703719123117001noreply@blogger.com0tag:blogger.com,1999:blog-801126074893133986.post-50219860454310811112008-09-10T11:47:00.000-07:002008-09-11T08:21:15.826-07:00

If you're not hooked in to social networking, if you're dismissing it as kid stuff, if you think Twitter, Linked In, and blogging are too far out for you, please let me urge you to think again. You are missing out big time.I'm riffing off today's Share Share post from Chris Brogan. Bottom line is there's a generation of us that graduated from college before the web had a graphic interface (

Laura Zavelsonhttp://www.blogger.com/profile/03153703719123117001noreply@blogger.com1tag:blogger.com,1999:blog-801126074893133986.post-68696404032721872142008-09-09T09:19:00.000-07:002008-09-09T09:25:09.991-07:00

At Calliope, we are fortunate enough to work with many experts -- leaders of industry associations, businesses, travel and tourism organizations, publishers.... We are also lucky to work with many wonderful journalists and PR people. Here's a link to an organization that you all should know about: Give your PR buddies this link:www.helpareporter.com ,and give your reporter/editor/

Laura Zavelsonhttp://www.blogger.com/profile/03153703719123117001noreply@blogger.com0tag:blogger.com,1999:blog-801126074893133986.post-8555380412284662252008-08-12T03:14:00.000-07:002008-08-12T03:37:50.886-07:00

I've been blogging on Seth Godin's invitation only social networking site "Triiibes" for a few weeks now. His latest book, Tribes, will be released in a few months and my understanding is that its all about how people make decisions/take action based on what tribe(s) they believe they belong to as viewed through a branding and marketing lens.He put out a call for enteries for his ebook and this

Calliopehttp://www.blogger.com/profile/14739698470165358240noreply@blogger.com0tag:blogger.com,1999:blog-801126074893133986.post-28910181207468466632008-06-05T14:04:00.000-07:002008-06-05T14:06:39.626-07:00

Check out this news release from the Chapel Hill/Orange County Visitors Bureau - we produced both the Plantium Award winning visitor's guide as well as the post cards honored for the Innovation Award. :)NEWS RELEASEContact: Patty Griffin, Communications Director Chapel Hill/Orange County Visitors Bureau 919-968-2063

Calliopehttp://www.blogger.com/profile/14739698470165358240noreply@blogger.com0tag:blogger.com,1999:blog-801126074893133986.post-360903058501586922008-06-05T02:11:00.000-07:002008-06-05T02:13:11.141-07:00

Thought for the day -

Calliopehttp://www.blogger.com/profile/14739698470165358240noreply@blogger.com0tag:blogger.com,1999:blog-801126074893133986.post-33529461360042744392008-05-06T09:16:00.001-07:002008-05-06T09:23:49.459-07:00

Today is a celebration for the Calliope team and our amazing clients. We just received notification of Hermes Creative Awards for both of our 2007 entries. Our work on the corporate custom publication "Live & Local: The Curtis Media Story" won Gold -- an award presented to entries that exceed the high standards of industry norm. Additionally, the brand new "C Magazine" - the official

Calliopehttp://www.blogger.com/profile/14739698470165358240noreply@blogger.com0tag:blogger.com,1999:blog-801126074893133986.post-29576339608996074912008-04-17T11:29:00.001-07:002008-04-17T11:30:38.824-07:00

I hope you all enjoy our new blog. We plan to write about all things production and design-related. Fonts, colors, trends, advertising. Plus everything cool going on at Calliope. Right now not much interesting, although it turns out we all enjoy the Bud Light commercial with the dog who says "sausage". Might be due to lunch at Milltown today with Chrissy and Dana. Mmm, sausage.

Calliopehttp://www.blogger.com/profile/14739698470165358240noreply@blogger.com0