I've been blogging on Seth Godin's invitation only social networking site "Triiibes" for a few weeks now. His latest book, Tribes, will be released in a few months and my understanding is that its all about how people make decisions/take action based on what tribe(s) they believe they belong to as viewed through a branding and marketing lens.
He put out a call for enteries for his ebook and this is what he said about my post that discussed how boaters were a tribe .
this is a great nugget. For thousands of years, this has been a tribe. Outsiders and insiders, special lingo, no obvious chief, but plenty of leaders. A great start!
The full ebook will likely be published in October. I'll link to it then. If you're not familiar with Godin, this guy distills some of the biggest thoughts in branding and marketing. If you're interested in thinking about the subject in a whole new way, read one of his books or check out his blog.
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