Check out this news release from the Chapel Hill/Orange County Visitors Bureau - we produced both the Plantium Award winning visitor's guide as well as the post cards honored for the Innovation Award. :)
NEWS RELEASE
Contact: Patty Griffin, Communications Director
Chapel Hill/Orange County Visitors Bureau
919-968-2063
pgriffin@visitchapelhill.org
For Release Upon Receipt – Today’s date June 5, 2008
Chapel Hill/Orange County Visitors Bureau is Top Award Winner at Destination Marketing Association of North Carolina Annual Meeting
ASHEVILLE, NC - (June 5, 2008) - The Chapel Hill/Orange County Visitors Bureau received six Destination Marketing Achievement Awards at the ninth annual Destination Marketing Association of North Carolina’s Annual Meeting & Awards Banquet held June 2 at the Asheville Renaissance Hotel.
The Visitors Bureau was honored with one platinum, four gold and one of the innovation destination marketing awards. A panel of tourism leaders from New York, Virginia, North Carolina, South Carolina and Florida judged the competition.
The Visitors Bureau’s 2008 Official Visitors Guide won a Platinum award for “Best Visitor’s Guide.” The 2006-07 Tourism Tribune Annual Report received a Gold Award for “Best Local Constituents Communications” and the Tourism News Briefs Enewsletter was honored with Gold in the “Best Local Constituents Communications – Newsletters” category. The Bureau’s Leisure travel ad Everything To Do List won Gold in the category of “Best Print Advertising – Leisure,” and the sales department’s 60,000 Fans meeting planners promotion won a Gold “Destination Marketing Initiatives” award. Finally, the Chapel Hill/Orange County Visitors Bureau received one of the three Innovation Awards given in the “Best Local Stakeholder Relations” category for the 1,000 Postcards Promotion, which took place last December.
"The purpose of the Destination Marketing Achievement Awards is to honor and showcase innovation, best practices, creativity and outstanding efforts/results in destination marketing. Chapel Hill/Orange County Visitors Bureau was recognized in several categories for their outstanding work," said Amanda DeHaven, Executive Director of the association
“Promoting Chapel Hill, Carrboro and Hillsborough through compelling promotions is our priority. We are thrilled that a jury of our peers acknowledged these efforts with these six important awards,” said Laurie Paolicelli, executive director of the Visitors Bureau.
The Destination Marketing Association of North Carolina, formally the North Carolina Association of Convention and Visitor Bureaus, received 150 award entries from convention and visitor bureaus from across North Carolina. Membership in the association is comprised of 44 destination-marketing organizations helping represent the $16 billion tourism industry in North Carolina. The Chapel Hill/Orange County Visitors Bureau competed in the medium sized bureau category.
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